These research-backed content and design updates contributed to a 53% increase in orders compared to the prior December.
I'm often foraging for ways to create the smoothest flow from order to inbox. These designs include some recent transactional email concept work.
Research to rally the troops
I craft research to generate a common understanding among teams. Before designing, I often frame problems through interviews, observations, and competitive analysis.
Great input leads to great outputs
I welcome the whole team to the design process, from stakeholders to developers. This collaborative approach refines the end result into something the entire team feels invested in.
Learn, update, and repeat
Prototypes are a designer's greatest weapon. I seek feedback early and often to transform low-fidelity designs into functioning, perfected products.
Hi, I’m Alexandra — a would-have-been software developer who took a left turn into designing user interfaces instead of debugging them. I’m a voracious reader, animal lover, and coffee drinker.
I have 4 years of experience leading designs at Tekton, helping teams uncover employee and end-user pain points, transforming ideas into archives of research, campaigns, and shipped products.