Customers were disappointed in Tekton Outlet's perceived product quality, warranty policy, and value. I led voice-of-customer research to make their concerns salient.
After crafting copy to address misconceptions and cleaning up the product page UI, my updates contributed to a 47% increase in orders during November and December 2024 compared to the same period in 2023.
Olivia DeVries – Project Manager
Me — Design Lead
Devin Henige — Marketing
October 2024
Customer support agents persist in an often thankless job, spending their days resolving other people's challenges. This project pays it forward by centering Tekton’s support team and website needs.
I led the research and design of a new interface, getting to the heart of providing the best information for quick case resolutions.
We expect the new opportunities for communication and the digestible, responsive layout will increase productivity.
Olivia DeVries – Project Manager
Me — Design Lead
Olivia Prusinowski — Icon Design
Charles Kornoelje — Developer Lead
Lia Gelder — Developer
Duncan Van Keulen — Developer
Taylor DeJonge — Support Lead
August – October 2024
I'm often foraging for ways to create the smoothest flow from order to inbox. These designs include some recent transactional email concept work.
Me — Designer and Copywriter
Eli Cain — Photographer
September 2024 Concepts
Research to rally the troops
I craft research to generate a common understanding among teams. Before designing, I often frame problems through interviews, observations, and competitive analysis.
Great input leads to great outputs
I welcome the whole team to the design process, from stakeholders to developers. This collaborative approach refines the end result into something the entire team feels invested in.
Learn, update, and repeat
Prototypes are a designer's greatest weapon. I seek feedback early and often to transform low-fidelity designs into functioning, perfected products.
Hi, I’m Alexandra — a would-have-been software developer who took a left turn into designing user interfaces instead of debugging them. I’m a voracious reader, animal lover, and coffee drinker.
I have over 3 years of experience leading designs at Tekton, helping teams uncover employee and end-user pain points, transforming ideas into archives of research, campaigns, and shipped products.